We search the full market, represent your interests, and guide every step — from first brief to final deed. Independent real estate advisory across Argentina and Uruguay.
"We don't present properties at random. We search the full market and represent your interests — not the seller's."
Arocena Advisory is an independent real estate advisory firm operating across Argentina and Uruguay. We do not maintain a fixed portfolio. We search the entire market and evaluate properties from developers, brokers, and private sellers alike — selecting only what is right for each client.
Before searching, we understand exactly what you need: personal use, investment, rental yield, capital preservation, or portfolio diversification.
We actively search the full market — published listings, off-market opportunities, developer projects and private sellers — filtering by your criteria.
We assess each property for legal title, physical condition, comparable value, tax implications and risk — coordinating architects, lawyers and accountants as needed.
We negotiate on your behalf to obtain the best possible terms, then accompany you through contract, escrituración and post-sale — including any ongoing management needs.
Whether you are buying for personal use, investing, or diversifying across borders — we adapt to your objectives.
A family firm. Every member brings deep local knowledge, independence and a network built over decades.
With more than 20 years of experience in the farmland sector, Consuelo works as a personal shopper, representing and accompanying the buyer through the full process of searching for and evaluating a property. Through Arocena Advisory, she draws on a solid network of agricultural engineers, technical advisors, and trusted specialists, allowing each property to be analyzed comprehensively — location, productive potential, soil characteristics — with satellite imagery, water table, and soil studies coordinated to fully understand each opportunity.
With experience in strategy, consulting, and coaching, Juan Pedro combines a background in business administration with training as a psychological counselor and organizational coach. He brings that same strategic, empathetic approach to the process of moving countries: guiding each family through the human side of the decision — the uncertainty, the doubts, the adjustment — while working as a personal shopper alongside the Arocena Advisory team through the full search and acquisition process, in both markets.
Behind every advisory firm is a story that needs to be told well. Nicolás leads the brand identity, visual language, and communication strategy for Arocena Advisory — drawing on years of building and running his own company in Argentina, where brand positioning was as critical as the product itself. At Arocena Advisory, he ensures that every touchpoint reflects the firm's values: independence, expertise, and a personal approach to every search.
Miguel works as a sales representative at Constructora Caputo, specializing in land sales, giving him hands-on knowledge of the real estate market that families need to understand before investing in a new country. Paired with a background in communications and digital marketing, he works as a personal shopper, bridging the technical side of property — pricing, land value, opportunities — with clear, accessible guidance for people unfamiliar with the local market.
Investing well in Argentina and Uruguay isn't only about knowing the laws — it's about knowing the right people. Consuelo brings a strong, personal network across both countries, working as a personal shopper who opens doors that aren't otherwise open: exclusive listings, off-market opportunities, and the right introductions at the right time.
With nearly thirty years advising companies, investors, and international organizations across mergers and acquisitions, corporate law, and capital markets, Juan brings institutional-grade legal expertise to every family we help settle in Argentina and Uruguay. He has represented multinational corporations, private equity funds, and foreign banks in complex cross-border transactions — experience that now guides individuals and families navigating residency, investment, and legal processes in the region with the same rigor once reserved for major international deals.
For each operation we coordinate the right professionals — legal, technical, and financial — always in your interest.
Our connection to land, properties, and exceptional places is part of our family history and links us to those who helped shape the Argentina and Uruguay we know today.
Doña Candelaria Fouillerac de Duhau was a woman ahead of her time. Widowed in 1887, she stepped into a role rarely occupied by women of her era and assumed responsibility for the family's agricultural enterprises.
With determination and remarkable business instinct, she managed estates, directed livestock operations, and made the decisions that would strengthen the family's holdings for generations. Her story marked the beginning of a legacy shaped by independence, sound judgment, and an enduring understanding of the value of land.
At the beginning of the twentieth century, our great-grandfather Alfredo Arocena envisioned something entirely new for the Uruguayan coast: a garden city where architecture, nature, and urban life could exist in harmony.
His vision transformed Carrasco into a refined seaside community and one of Montevideo's most distinctive neighborhoods. At its heart stood the historic Hotel Carrasco, conceived as both an architectural landmark and the centerpiece of the development.
Hotel Casino Carrasco · Montevideo, Uruguay
More than a century later, the neighborhood retains the identity he imagined for it, while Avenida Alfredo Arocena continues to carry his name — and his vision — through the city.
In 1934, a family home took its place among the architectural icons of Buenos Aires. Our great-grandfather, Luis Duhau, entrusted French architect Léon Dourge with the creation of a grand residence on Avenida Alvear: Palacio Duhau.
Palacio Duhau · Avenida Alvear, Buenos Aires
Built to welcome his children and their families, the residence was conceived with an uncompromising appreciation for architecture, craftsmanship, and beauty. Today, as part of Palacio Duhau–Park Hyatt Buenos Aires, it continues to embody the timeless elegance and distinctive character that have defined it from the beginning.
These stories share a common outlook: an understanding of land and architecture not merely as assets, but as spaces capable of bringing families together, fostering identity, and building a shared history. Homes and estates served as gathering places, while also providing stability and economic development across generations.
However, our family's true legacy lies neither in its properties nor solely in its business achievements or pioneering spirit, but in the personal values our ancestors sought to pass down from one generation to the next. Today, we strive to honor that legacy with gratitude, and we hope that the mark we leave will also endure through those values — beyond any professional or entrepreneurial accomplishment.
